Self Publishing Guide: Amazon Kindle

This is the first of my publishing guides for how to self-publish your book. For those with specific questions about how to do X or Y or deal with problem Z, I’m not your guy (though, you can ask in the comments below). I can only report what I’ve done and how it has worked for me. I’m starting with Amazon because, basically, when I self-published Bob Moore: Desperate Times, it was the first one I used. I’ll also be reporting on how to publish to Nook, iBooks, Smashwords, and possibly others. I’ve already had some thoughts on Smashwords in the past as well as how they report (or don’t) statistics which is why I’m doing so much of my publishing manually. Scroll down to for links to my other guides (I’ll make them active when they are available).

If you are intimidated by self-publishing, Amazon is the place to start. Out of all the outlets, it is very nearly the easiest and certainly has the largest audience. So relax, sit back, and don’t worry. It may take you an hour or two to get all the formatting figured out, but, after that, it’ll be easy as pie. As long as you take a few elementary precautions, all the rest of your books will be as easy as running your manuscript through a conversion program (it will take seconds), going to the Amazon website, hitting the button “Add a title,” and uploading the file. So exhale, this isn’t rocket science. We’ll be covering three main areas: Formatting, Converting, and Uploading


First, let’s talk about file type. For the purposes of all these tutorials, I’m going to be referring to Word. Yes, like you, I hate Microsoft. I really do. But most all these services love them so we have to work with them. If you don’t have Word, pick up Open Office (these are not affiliate links so I’m not making any money on them so click away) or Libre Office. Both are free, both output .doc files, and both work on PCs and Macs. I’ve used both and, frankly, I sort of hate them. Maybe it is the years of working with Word but they just don’t feel right to me. Also, I’ve used Word on both a Mac and a PC and Word is, without a doubt in my mind, far superior on a PC. It’s like they made it harder to use on a Mac. (But Microsoft wouldn’t do that, would they?) Basically, whatever program you use, you’re going to want to put out a .doc file. While I’m unclear on to whether a .docx file will also work, I KNOW that a .doc file will. It’s not a big deal; just chose the file type from the drop down menu when you hit save. Also, you won’t need your cover within your Word .doc so, if you cut and paste it there, remove it.

Next, let’s talk about formatting. The key to formatting is Styles. When you change something in a manuscript manually, you are modifying the original style. That’s fine. Amazon doesn’t care. But, for your readers, it is better if you make sure you aren’t switching out styles over and over (as this may create issues you can’t anticipate). This will particularly come in handy later on when you are working on getting your manuscript ready for Smashwords. What I did, and you should too, is create new styles with titles you’ll remember. For me it was “Book Body”, “Book Author”, “Book Chapter”, etc. That way, whenever I write, I know what I’m supposed to be using. The things you’re going to want to do are thus:

  1. Create a new style and give it a name
  2. Base the style on Normal
  3. Choose a font (I went with Arial for everything – don’t use more than 2 fonts per manuscript)
  4. Choose a size (I use 12 for everything but Title which I set at 14)
  5. Choose whether it will be Bold/Italic/Both
  6. Choose whether it will be Centered or Left Justified
  7. Set all Indentation and spacing to Zero and Line Spacing to Single
  8. If you want indented first lines, set “Special” under “Indentation” to First Line
  9. If you want block style (no indentation), set “After” under “Spacing” to 12 point (or whatever your body font size is)

That’s it.

“Ack!” You say. “That’s a lot!”

Okay, so you don’t want to figure all that out? Download this document (Kindle_formatting_Template – it’s just a Word .doc with all the styles I used for Bob Moore: Desperate Times) and use it. It’ll be self-explanatory. Just remember, if you are making major, systemic changes, do it on the Style level, don’t just grab a big bunch of text and do it manually. You’ll thank me later.

So, now you’ve got your manuscript formatted. Well, mostly formatted. Remember I said I used 12 point fonts for everything but the title? Remember, your manuscript page is MUCH LARGER than a Kindle screen. You may think your title looks wonderful in 24 point, but it’ll take readers three scrolls to see the first word. Don’t do it. Also, if you want to split things up onto different pages, just add page breaks. Amazon sees those just fine. I put page breaks after my title page, after the dedication (to my wife, of course), and after each chapter. I just think it looks nicer that way. I wouldn’t recommend more than a couple of carriage returns at the top of a page (you’ll be tempted to center it on the page – don’t. It’ll end up with way too much headroom for the small Kindle screen).


When I was going through the conversion process, I used information I found on (you might want to refer to it if you have any questions). For this step, you’ll either need to download Mobipocket eBook Creator for the PC or Calibre for the Mac. I used Mobipocket so this guide will focus on that program. Honestly, if you are going to self-publish to iBooks, you might want to use Calibre (it comes in PC as well) as you’ll need it for the ePub file that iBooks requires. I’ve also read that Amazon will accept the ePub file type though I’ve not tried it. Again, Google is your friend.

You first need to save your .doc files as an HTML.  To do this, hit “Save As” and select “Web Page (Filtered)” from the drop down menu. Mobipocket eBook Creator takes your HTML files and converts it into a .PRC (which is what Amazon needs). It allows you to edit the metadata on the file so that stuff like your name and the book title show up correctly when on your Kindle bookshelf. The process is fairly straightforward so I won’t go into tons of detail. I will say that you don’t have to stress too much about things like “Publisher” and “Publish Date” as Amazon will overwrite a lot of that. Through this program you’ll also be adding your cover to your document. Once you’ve done this conversion once or twice, it won’t take you but a few seconds to run through it.

If you have a device with a Kindle app, you can now upload your file to your device. What I do is use Dropbox to sync my files across my different devices. When you try to open the PRC file, it will give you an error. Using the “Open with” button, you’ll see that you can open it with your Kindle app. Now you can see what it looks like. Make sure you scroll through every page (or at least every one you think might have issues) to ensure that no weird formatting glitches have wormed their way in. If you want to be sure, Amazon offers a Kindle Previewer program (you need to scroll down, there are more than one program on that page) which you can use to double-check.


Next, go to the Kindle Direct Publishing page. You can use your Amazon account login for access or you can create a new account. You’ll have to give them your name, address, and some sort of Tax ID number. If you have your own business, you can use that. If not, you can use your Social Security Number. This is just so they can pay you.

Next (I know, you were expecting more in that last bit, right? I was too), you start to add your book. There are two sections: Details and Rights & Pricing. Under Details, you’ll list the book’s name, description, upload the .prc file and cover, and more. You can even preview the book right there on the screen. You’ve now checked and double-checked (and, if you are like me, septuple-checked) your manuscript. Don’t worry too much; if you upload it (and even publish) and find an error, it is literally seconds for you to re-convert and re-upload and maybe a day or two (often only hours) for the changes to show up on the website. Again, relax. It’ll be OK.

Under Rights & Pricing you’ll need to decide if you want to limit your book to specific countries (I don’t know why you would, but maybe there is a reason) and, most importantly, choose your royalty. Ever wonder why there are so many $2.99 books on Amazon? It’s because at $2.99 you start to receive a 70% royalty. If you price it lower, you’ll only get 35%. For those that want to give their book away…well…Amazon doesn’t like you. The lowest you can set your price is $.99. I’ve had some success getting books down to $0 but others haven’t been so lucky.

One thing that stresses out self-published authors is that pesky ISBN. That number, which costs an arm and a leg, really causes a lot of stress. Well (again) relax, Amazon couldn’t care less if you have an ISBN for your ebook (notice the qualifier there). So just skip that field. Amazon will assign its own number. Now, if you are thinking you still want one, let me give you one warning: an ISBN number if forever. It is my understanding that if you change just one thing, one word, in your book, you need to assign it a new ISBN. If you are positive that your work is flawless, fine. But for me, I’ll stick with Amazon’s number until I’m a bit more confident (or forever since it is FREE).

Why Amazon First

Here’s my reason for why to go with Amazon first – Speed and Reach. Amazon, by far, has the largest ebook audience. Getting your book on Amazon is imperative. But, for me at least, more important is speed. When I’ve posted to Amazon, it usually just takes a few hours for the book to go live. HOURS. All the other services will take you days. For someone that has worked for months or years on a manuscript, those last few days are torture. When you first set up your account, you may have to wait a few days for them to confirm everything but uploading books is absolutely effortless. Combining that speed with the largest audience makes Amazon the defacto first place to post.


If this guide has been helpful, please consider supporting me by buying one of my books

Other Self Publishing Guides:

Barnes and Noble Nook



CreateSpace (coming soon)

13 thoughts on “Self Publishing Guide: Amazon Kindle”

  1. When I wrote my book, I used the tab for indents… that’s alot of tabs. In some of the things I read, it appears that tabs won’t work as indents on Kindle, Nook, etc. when publishing. If that’s true, can you tell me (if there is) and easy way to eliminate the ‘tabs’ at one shot and replace them with an indent?

    I did try the format on a Kindle previewer I found, and it seemed to work fine the way it is, but I’m unsure. HELP!

    1. If you have word, do a search for ^t or ^9. Replace with nothing. That should get rid of them. Check this for more information. If you don’t have a lot of other formatting to worry about, just copy the entire document, paste it into a basic text editor (like Notepad). Copy it from Notepad and paste it back into your word document. This will strip all your formatting. You can then use the styles that I set up in the example document. The indents should be set up in the style and not by using tabs. While you may be okay using tabs for Amazon, you will run into problems with other services. Hope this helps.

  2. I am helping an older friend publish on Kindle. Most his format is dictionary style, that is, the word is on the left side side and the definitions are to the right in a block. It should look very similar to your comment section with the name on the left and the comment on the right. I am trying to use a hanging indent to do this, but the conversion recognizes indents as a tabs and removes it and I end up with a jumble. How do I get a nice neat look like your comment area? My friend is a little over 80 years old and the book is bi-lingual. I am the youngster at 69. I know my way around MS products to some degree. To compound the problem, he had already typed the document in Word without regard to formatting so there are many issues to deal with, but this seems to be my most challenging. Thanks in advance for any advice you can offer.

    1. If I were you, I’d probably wash my hands of the whole thing. Sounds like it is going to quickly devolve into a mire of formatting and re-formatting.

      But, let’s assume you aren’t me 🙂

      This link has information on how to make hanging indents work on the kindle (and others). It is pretty technical but it should work if you can decipher it. You can also try asking the author for help. They often will if it isn’t too much trouble (sending you a blank document with the formatting styles included should be easy enough).

      If it were me, I’d think about tables. A two column table with a ton of rows makes sense for what you want. Kindles do support tables (at least, from what I read, they do after the Kindle 1) so you should be golden there. A quick Google search would get you started on that one. But it would probably require a lot of cutting and pasting to make that work. Something you might have to have your friend go back and do unless you have a ton of free time.

      Good luck and let me know how it goes.

  3. Hi Tom –

    I can’t thank you enough for this extremely useful Blog, and series of related Blogs. I don’t think I could have gotten my first story out on Kindle without your rational and informative instructions.

    I got a “Successful upload” message a few minutes ago, so I am elated. I am currently in Draft state, but hopefully tomorrow I will see something updated on Kindle. At least I passed this critical junction.

    Your comments that the first book may be the hardest one to get loaded was no joke! But I have gone through the steps so many times now, I feel almost like an expert.

    Thanks again for your useful and informative post.

    Rachel Zuckerman, Owner
    Ninjanimals Kidz

  4. Great post Tom – I pretty much agree with everything – particularly regarding Amazon versus the rest. My strategy has been to stick with Amazon, using the free days to boost visibility and then I have the option of expanding to other sites down the track.

    FYI I have just started building a free blog/site to help newbies get started also.

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